Overview
History
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Overview

Jeffhurt.com is a full service public relations and communications firm which offers its clients a broad range of counsel and services to meet their specific needs and objectives. Jeffhurt.com provides professional experience in the field of communication and public relations at an affordable price.

Additionally, we design websites, graphics, ads, newsletters, and develop other forms of communication for businesses.

We create electronic (web-based) and print material so the image the company creates is the same to the web community as it is to the "real-world" community.

Most importantly, we can help a business become more efficient by analyzing what the desired result is and taking steps to achieve it. We have a knack for identifying unnecessary waste and helping companies overcome the "monkey" syndrome.

It's your business, we can help you make it better.

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History

Jeff began his professional career in 1993 when he went to work for Dante Perano at First Hybrid Corporation (FHC), providing support for Dante's Wealth Weekend Real Estate Seminars. Richard Hogan, Dante's Sales Manager, taught him many things about people's perceptions and the importance of a company's image.

In September of 1995, Jeff took over as editor-in-chief of Weber State University's tri-weekly newspaper The Signpost. At the time, the paper was getting to press about two or three o'clock in the morning and staff morale was suffering. After discussing the problems with staff and analyzing their suggestions, he set specific goals to reduce the amount of time spent on production. Within a couple months, the paper was regularly going to press before nine o'clock at night—shaving over five hours off the production time. In addition to the more efficient production time, circulation increased by over 33 percent and letters to the editor had more than doubled. Jeff won several Utah Press Association awards including best ad campaign.

After graduating from Weber State in June of 1996 Jeff was hired by Matrixx Marketing to write curriculum manuals for the DirecTV training division. In addition to writing the training and curriculum manuals, Jeff conducted training sessions for the outbound sales teams as well as other trainers. While working for Matrixx, Jeff was contacted by another company called Vitrex. They wanted him to help them with a marketing campaign for their edu-tainment software. This company sparked an interest in high tech.

Rather than move to Salt Lake when Matrixx moved their headquarters, Jeff began writing press releases and designing ads for Vitrex and other local companies. Looking to get out of Utah to a place with palm trees and beaches, Jeff looked for jobs in Southern California. In August of 1997, Jeff interviewed for a position with the IEEE Computer Society in Los Alamitos and took a job as assistant editor for IEEE Micro and IEEE Design & Test magazines. He later moved to the magazines IEEE Computer Graphics & Applications and IEEE Multimedia. It was working with these publications that Jeff began to see to synergy between print and electronic media.

After a year of working with IEEE Computer Society Jeff had met with the Vice-President of Public Relations of Fisher Business Communications (FBC), a high-tech PR firm. FBC was looking to become more profitable so they could be purchased by a larger firm. They were eager to get Jeff's publication knowledge and technology experience and made him an offer he couldn't refuse.

While working with FBC and listening to some of the clients, Jeff suggested creating a database of clients and media outlets for electronic distribution of the press releases. He was made manager of FBCnet (the electronic distribution of press releases). Just a few months after the creation of FBCnet, the FBC was bought by a larger firm and Jeff was looking to increase his knowledge of the emerging new media.

In July of 1999, Jeff began working for New Horizons Computer Learning Centers. This was an excellent opportunity to get back into training and learn new skills. While working for New Horizons, Jeff learned and taught HTML, Dreamweaver, Flash, and many other programs. He also became an Adobe Certified Expert in Photoshop. It was this training and knowledge that spawned Jeffhurt.com.

Eager to test his skills, Jeff accepted a job with 8e6 Technologies (8e6) as a communication specialist. They wanted someone who could create print and electronic manuals for their filtering products as well as someone that could create web-based interfaces. 8e6 was a culmination of all the talents Jeff had developed to this point—writing the manuals for the web-based GUI's he was creating, training the staff, and creating electronic versions that could be updated easily.

When 8e6 technologies down-sized in November of 2001, Jeff decided to make Jeffhurt.com a full-time effort. Since then he has worked with several companies to design web sites, graphics, ads, business cards, letterhead, and training procedures. He has also written press releases and speeches.

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